9 Ways To Use Custom Balloons To Promote Your Not-For-Profit Organization
Today, businesses large and small need a way to break through the distractions and get noticed. Until they do that, no one can connect with their message and mission.
As a non-profit, one of the best ways to connect with people is through emotion. Custom balloons hit people on this emotional level. They remind people of festivals, grand-openings, birthdays, and, of course, the beauty of childhood!
Regardless of what your non-profit stands for, you can make the right connection with the right message.
Are you looking for a fun and unconventional way to promote your not-for-profit organization?
Read here for 9 ways to use custom balloons to spread the message!
1) Make Balloons Interactive
People love interactive marketing ideas. Through the small action of blowing up a balloon, they can feel closer to your organization.
Attach deflated custom balloons to a pamphlet or goody packet at an event. Encourage people to blow them up.
Have them carry them around on a stick or attach them to an event-centerpiece. For a touch of originality, why not let your event participators wear the balloons or even stomp on them!
Through these actions, the balloon can become symbolic of your cause. You’re bringing people together in an interactive way that will make them feel closer to you.
Craft the message on your custom balloons for maximum impact. If your mission is to stomp out heart disease, you can symbolically do this with custom balloons.
2) Built It with Balloons
Because balloons are so light and inexpensive, you can build almost anything with hundreds or thousands of balloons. You can create pillars, arches, houses, animals and even people out of colorful custom balloons. A large balloon sculpture will definitely draw attention; just make sure that whatever you build aligns with your brand.
Perhaps as a non-profit you raise money to build homes for those in need. Having small homes made from custom balloons at your next fund-raising event is a cost-effective, yet meaningful way to get people excited about giving time and money to the cause.
3) Get Attention from the Street
Use custom balloons for immediate brand awareness.
A single balloon may be small, but put together, hundreds of balloons can make something colossal. Isn’t that how you feel about your not-for-profit organization?
If you are a relatively new organization looking to draw people in and discover your cause, try this approach:
Build large structures in your windows or even in the parking lot. Make them big and colorful so they can be seen by passersby. This will promote your cause and message and allow for higher traffic in your building. Once people come-in, you can let them know what you’re all about! You could even give a custom balloon to visitors as a promotional item!
This is how you get instant attention.
4) Welcome New Faces
Custom balloons are a great way to welcome supporters and new people. At conferences or special events, set up a custom display to greet people as they enter. Use bold colors and creative designs.
Thank people for their support of your organization. You can even set up a balloon display around a table of freebies.
5) Have a Balloon Release
Send your message to the sky by inflating custom balloons and handing them out at an event.
Create a sense of oneness of purpose among the attendees. Everyone will feel united as they look upward as thousands of purpose-driven balloons float up to the sky.
Not only will those at the event see them. Everyone in the area will also see them!
6) Make Any Event More Eventful
Transform any space with custom balloons and get people excited about being part of your organization.
Balloons are perfect to add vibrancy and color to any venue! Having an event in an empty warehouse or conference room can feel cold and uninviting. Filling the space up with custom balloons will add warmth and energy. Plus, balloons are so easy to set-up and so cost-effective, they are the perfect solution to a dull space.
7) Light the Night
One of the great things about balloons is that they are flexible and expandable. Because of this, you can put something inside.
Do you have an outdoor night event coming up? What better way to create a memorable experience than with thousands of glowing balloons! To do this, simply have a tiny LED light put inside each balloon.
Bring people together to light the night in support of your cause with balloons.
The Leukemia and Lymphoma Society has a “light the night” event every year that uses light to symbolize shedding light on an issue and making a difference.
What could your non-profit say with light?
8) Fill Balloons with More than Just Air
In addition to lights, you can put just about any other small item in a balloon. Just think of a small object that can represent your organization or event.
For example, fill the balloon with coins to represent reaching a certain donation goal or to celebrate success. Or fill the balloons with more inflated balloons to celebrate the creativity and/or power that’s within all of us, ready to make a difference.
What symbolizes YOUR message?
9) Say It with Balloons
You can say anything with balloons. Banners and signs can be expensive and hard to carry. Balloons are light and versatile.
Create something colorful and original or something sleek and elegant like Fortune Magazine did with just the word “Fortune” scrolled across their balloons.
Custom Balloons Send the Right Message
No matter what you need to say, you can say it with balloons. Whether you’ll opt to print your message on custom balloons or simply use them as a symbol of your cause, balloons are a great way to get attention and connect people with each other and your organization.
Promote your cause with balloons. Contact us for a free quote today.