Thanksgiving marketing campaigns are becoming increasingly popular throughout the US and Canada, especially for smaller businesses looking to gain visibility. Successful business owners have an act for finding brilliant ways to engage their customers and stand apart from the competition. 

At CSA Balloons, we help businesses increase their visibility and reach their marketing goals through our superior quality custom balloons. Businesses all over the USA and Canada have used our products to improve brand awareness and generate new leads. 

 

Here are a few ideas of how you can use custom Thanksgiving balloons to increase your sales and prompt customers to visit your store. 

 

The Invitation Balloon 

This idea consists of inviting your customers to come back to your store on Thanksgiving weekend. Essentially, the custom balloon replaces a paper invitation. 

 

The Essential Steps to Making This Event Strategy a Success 

Step 1: Order double-sided custom balloons. On one side, include your logo and/or business name. Don’t forget to include your location! On the opposite side, have one of our dedicated staff members design a custom invitation message. The message could read something like: “Come back and visit us this Thanksgiving weekend for 40% off all in-store items” 

If your mortar and brick store is closed on Thanksgiving, offer an online discount instead and make sure you prepare your site for the spike in traffic. 

Step 2: Weeks prior to Thanksgiving, inflate your custom balloons and have your staff distribute them to passersby and in-store visitors. 

Step 3: Watch your sales increase ahead of the competition and the Black Friday madness. 

The Share a Balloon Campaign 

Make Thanksgiving about being thankful by offering your clients a balloon to share with a loved one. Essentially, this custom balloon replaces a paper coupon.  

The Essential Steps to Making This Event Strategy a Success 

Step 1: Order double-sided custom balloons. On one side have one of our dedicated staff members design a custom message for you. The message could read something like: “I am thankful for having you in my life”. The other side could include: “This Thanksgiving, get 50% off all in-store items” and, of course your logo and location. 

Again, if your mortar and brick store is closed on Thanksgiving, offer an online discount instead and make sure you prepare your site for the spike in traffic. 

Step 2: Weeks prior to Thanksgiving, offer your customers one balloon to share with every transaction and have your staff explain the promotion. 

For added visibility, push the “share a balloon” event on social media and ask your followers who will they share a balloon with. 

Step 3: Seize the opportunity to engage your customers and humanize your brand. 

 

Every year, small businesses find new and inventive ways to set themselves apart from the competition and attract new customers. Custom balloons are cost-effective promotional tools to help increase your visibility and brand awareness.

 

Contact us today and see how our superior quality custom balloons can help you grow your business.